Tag: real estate leadership
The “Just Checking In” Trap: How To Upgrade Your Bdm Follow-Up Strategy
by Renee Gonzales | Oct 23, 2026 | Agents, Coaching, Free Resources, Principals, Property Managers, Real Estate, Strategies, The Sheargold Report | 0 |
Listen to an average Property Management Business Development Manager (BDM) making follow-up calls...
Read MoreTreated Like Digital Debris: Why Lazy CRM Automation Is Repelling Your Clients
by Renee Gonzales | Oct 23, 2026 | Agents, Coaching, Free Resources, Principals, Property Managers, Real Estate, Strategies, The Sheargold Report | 0 |
Six months ago, an agent sat down with a homeowner in their lounge room. They spent an hour at the...
Read MoreThe Pipeline Mirage: Why 80% Of Your CRM Is Dead Wood
by Renee Gonzales | Oct 23, 2026 | Agents, Coaching, Free Resources, Principals, Property Managers, Real Estate, Strategies, The Sheargold Report | 0 |
Sit down with an average sales agent for a quarterly pipeline review and ask them a simple...
Read MoreHow to Increase Property Value by Thinking Like a Buyer in Real Estate
In today’s competitive real estate market, one of the most powerful shifts agents and property...
Read MorePromises into Evidence: A Simpler Way to Build Client Trust in Real Estate
In real estate, most agencies are saying similar promises. Strong marketing. Good communication....
Read MoreWhy So Many Agents Walk Away Without the Listing (Even After a Great Meeting)
You’ve probably been there. You’ve had a really great meeting. Good conversation, good connection,...
Read MoreGreat Salespeople Are Asking More Than They Tell
One of the simplest and most effective strategies in sales is Asking More. This principle sits at...
Read MoreStop Price Protection: Why Honest Buyer Feedback Wins Listings
A common mistake in real estate conversations with owners is what’s often called “price...
Read MoreUnsalable Property? Here’s Why It’s a Myth and How EDA Can Help
You’ve probably heard it before: “That property just isn’t saleable.” Here’s the truth: there are...
Read MoreCommunication Frequency Builds Trust in Real Estate
In real estate, one simple principle can dramatically improve your results: frequency builds...
Read MoreHow Zone Time Eliminates Distractions and Boosts Productivity
In real estate, your results don’t just come from effort—they come from focus. Between calls,...
Read MoreHow to Handle a Property Offer Like a Pro
As an agent, it’s easy to get excited when a client makes an offer. But one mistake I see over and...
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