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BLOGS | MICHAEL SHEARGOLD

LATEST BLOGS

Market Feedback Is a Game-Changer for Agents

Market Feedback Is a Game-Changer for Agents

Market feedback—it's a term we hear often, but are we truly maximising it to its full potential? Many agents fall into the trap of only providing property-specific feedback, which, while valuable, doesn’t paint the full picture. The key to a stronger client...

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Reactive Buyer Work in Action

Reactive Buyer Work in Action

When it comes to navigating the dynamic world of real estate, understanding buyer behaviour is key. A concept that often arises is "reactive buyer work." What does it mean, and why is it important? Let’s dive in. What Is Reactive Buyer Work? Simply put, reactive buyer...

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“Because” Is Your Superpower

“Because” Is Your Superpower

In the realm of language, "Because" is a linguistic superpower. It's a word that, when used effectively, can transform ordinary statements into compelling arguments. As children, we're constantly asking "Why?" And "Because" is the key to unlocking the "why" behind the...

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Walk Away Power: A Negotiator’s Edge

Walk Away Power: A Negotiator’s Edge

Have you ever felt the pressure to close a deal, no matter the cost? The relentless push to secure a contract can often lead to compromising your values and, ultimately, your negotiating power. But what if there was a way to navigate these high-stakes situations with...

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Buyer FM is Key to Driving More Sales

Buyer FM is Key to Driving More Sales

I believe one of the keys to success in the sale of a property relies on the ability to understand and connect with potential buyers on a deeper level. It's not just about showcasing properties; it's about understanding the buyer's mindset, their needs, and their...

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