BLOGS | MICHAEL SHEARGOLD

LATEST BLOGS

Why Motivation Beats Negotiation Every Time

Why Motivation Beats Negotiation Every Time

 In real estate (and really, in any kind of industry), we’re often way too quick to jump into negotiation mode. A buyer shows interest, a seller sets expectations—and before we know it, we’re neck-deep in price talk, counter-offers, and ticking clocks. But here’s the...

read more
Three Key Prices in Real Estate

Three Key Prices in Real Estate

When pricing a property, it’s important to recognise that there is more than one price—it’s a combination of three: the emotional price, the market price, and the valuation price. Understanding these distinctions can help you guide sellers effectively, set realistic...

read more
Common Objections and How to Flip the Script

Common Objections and How to Flip the Script

Objections are part of the game in real estate. Every agent hears them. Common objections can be around marketing, price, fees, or the method of sale. Then there are the more personal ones: "You’re too big." "You’re too small." "I’m not convinced you’re the right...

read more
VAK Approach: How to Communicate With Impact

VAK Approach: How to Communicate With Impact

Have you ever noticed that some conversations with clients or team members land effortlessly, while others seem to get lost? That’s where the power of VAK—Visual, Auditory, and Kinesthetic communication—comes in. Understanding and applying VAK can elevate your...

read more