BLOGS | MICHAEL SHEARGOLD
An achievement thermostat is a metaphor for your current performance baseline. Like a thermostat, your activity levels, sales numbers, or results naturally oscillate around a set benchmark. If you’re in real estate—or any business—you may have experienced the highs...
If you want more predictable results in your real estate business, two KPIs matter more than almost anything else: Additions and Advancement. Get these right, and your pipeline—and your listings—will consistently grow. 1. Additions: Fuel for Your Pipeline The first...
For real estate agents and auctioneers, one of the most critical aspects of a successful auction is preparing buyers to bid confidently. Engaging with potential buyers before the auction and giving them the right messaging can dramatically improve outcomes, converting...
When it comes to real estate negotiations, the structure of your fees and incentives can make a huge difference - both for client satisfaction and your bottom line. One strategy that’s gaining traction among top-performing agents is the incentive upside model. What is...
As an agent you've got impressive stats and market insights you plan to share with clients - but often, those golden points only come to mind after you've left the listing appointment. Here’s a simple but powerful shift: share your best intel early in the...
In real estate, most agencies finish a campaign, celebrate the sale, and move straight on to the next one. But there’s a simple, high-impact step that can dramatically improve your team’s performance and consistency — and most businesses aren’t doing it. It’s called...
In a fast-changing real estate landscape, it’s easy to get caught up chasing the next big thing — whether it’s a new social media trend, marketing hack, or tech tool promising to revolutionize your results. But here’s a truth worth remembering: sustainable success...
In today’s highly competitive real estate market, standing out isn’t optional - it’s essential. Whether you’re pitching for a new listing or meeting a potential seller, your ability to neutralise the competition and differentiate your value can be the deciding factor...
In an increasingly competitive marketplace, clarity is power. The clearer you are on the market position you want to own, the more influence you gain — and the more aligned your strategies, messaging, and client experiences become. Whether you’re leading a team,...
In real estate, success often comes down to the quality of the questions you ask. While many agents focus on presenting features and handling objections, the best negotiators know that asking strategic, open-ended questions is the fastest way to uncover motivations,...