BLOGS | MICHAEL SHEARGOLD
Every client you meet is tuned into the same internal question: “What’s in it for me?” From prospecting calls to open homes, listing presentations, and marketing messages, this is the filter through which every interaction is judged. If you don’t answer it quickly,...
Where’s your future? It’s you. If future you is moving from fifth in the marketplace to second - or from second to number one - the real question isn’t if it will happen, but when you’ll start operating like that person. The answer is now. Act As If You’re Already...
In the competitive world of real estate, "work-life balance" often feels like a myth. Between the late-night contract negotiations, weekend open houses, and the constant "ping" of new leads, it’s easy to feel like your career has hijacked your personal life. But in an...
Goal achievement might seem simple, but the truth is, most people approach it the wrong way. In real estate - a results-driven, competitive industry - having a clear plan is what separates the top performers from everyone else. Why Goals Matter in Real Estate Research...
As the year comes to a close, it’s time to reflect on the past and plan for the future. Think of it like driving: your windscreen looks ahead, while the rearview mirror reflects the past. Striking the right balance can set you up for a successful 2026. Reflect on the...
An achievement thermostat is a metaphor for your current performance baseline. Like a thermostat, your activity levels, sales numbers, or results naturally oscillate around a set benchmark. If you’re in real estate—or any business—you may have experienced the highs...
If you want more predictable results in your real estate business, two KPIs matter more than almost anything else: Additions and Advancement. Get these right, and your pipeline—and your listings—will consistently grow. 1. Additions: Fuel for Your Pipeline The first...
For real estate agents and auctioneers, one of the most critical aspects of a successful auction is preparing buyers to bid confidently. Engaging with potential buyers before the auction and giving them the right messaging can dramatically improve outcomes, converting...
When it comes to real estate negotiations, the structure of your fees and incentives can make a huge difference - both for client satisfaction and your bottom line. One strategy that’s gaining traction among top-performing agents is the incentive upside model. What is...
As an agent you've got impressive stats and market insights you plan to share with clients - but often, those golden points only come to mind after you've left the listing appointment. Here’s a simple but powerful shift: share your best intel early in the...