As an agent you’ve got impressive stats and market insights you plan to share with clients – but often, those golden points only come to mind after you’ve left the listing appointment. Here’s a simple but powerful shift: share your best intel early in the conversation.
Show, Don’t Leave
Bring your intel, data and insights to life during the appointment – perhaps using your iPad to walk clients through market stats, buyer demand trends, or recent sale comparisons. This positions you as an informed, trusted professional.
But here’s the key: don’t leave the document behind. Use it as a show-and-tell piece – something you present, discuss, and then take with you.
Why? Because when you leave it behind, you also leave behind your competitive edge. Another agent could easily pick up that material and use your research, structure, or story to strengthen their presentation.
Make Your Presentation Memorable
By walking your client through the intel live, you achieve two things:
- You sound more impressive. You’re leading the discussion with insights they likely haven’t heard before.
- You are more impressive. You’re demonstrating authority, professionalism, and preparedness – qualities that build immediate trust.
The Takeaway
Treat your listing presentation like a masterclass in value. Show clients your market intelligence, but make sure it stays your intellectual property.
Remember: it’s not just about what you know; it’s about how you share it. Show your expertise, protect your advantage, and walk away knowing you’ve delivered a presentation they’ll remember.
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