Coaching will take your team from where they are now to where they want to be…Read that again: where they want to be!
A lot of people start their coaching journey outlining their goals and trying to figure out how they can get their teams to achieve them. Hate to say it, but you’ll never, ever get there! Why? Well, coaching is about bringing out the best in others and helping them step closer towards their ultimate goals, not yours!
Not sure if you watched the recent Michael Jordon documentary; Dance with Me. But it brilliantly depicted the art of coaching and the importance of coaching individuals one on one to achieve their goals, which if aligned, will ultimately lead to the team finding success. This style of coaching certainly led the Chicago Bulls to a record 7 NBA championships! If you haven’t seen it, as a coach it is definitely worth the viewing.
In terms of coaching your team as a real estate principal, you ideally want your team’s goals to align with your goals: to help more clients achieve their real estate ambitions and buy and sell more real estate.
Here are 3 Simplified Steps to Coaching Success in Real Estate:
1. Know your Clients (coaching recruits).
Take the time to learn how they think and what their current reality looks like. What are their:
And, more importantly, understand why it is they are passionate about real estate!
2. Eliminating Limiting beliefs
Check in to see if your recruits are holding onto any limiting beliefs like: “I will never be a top agent”, “I won’t ever earn a million dollars” and “I’m not cut out to lead a team”.
All of these factors are invaluable when you step into a coaching mode with your recruit as they will limit their ability to reach their true potential. By helping to eliminate these beliefs, you will be able to create a more compelling future vision together.
3. Create a Unified Vision
Ask more questions to help create that vision:
Once you have created this future vision, eliminated any limiting beliefs and gained their commitment to trying to achieve that unified future, then you can get to work on building the action plan and working towards accountability.
In following this 3 simple step coaching guideline, you will be able to have more powerful conversations and give more targeted advice and coaching because you understand what your recruits need from you to be able to achieve their next phase of real estate mastery.
For more strategies on how to step into your coaching zone or to book a one on one coaching session with me, please click here.
“My mission is to transform the reputation and results of the real estate profession as well as the level of service offered to clients.”