In an increasingly competitive marketplace, clarity is power. The clearer you are on the market position you want to own, the more influence you gain — and the more aligned your strategies, messaging, and client experiences become.
Whether you’re leading a team, running your own business, or building your personal brand as an agent, defining your ideal market position is the starting point for building sustained growth and influence.
Start with Two Powerful Questions
1. What is your ideal market position?
- The clients you want to serve
- The property, product, or service type you specialise in
- The geographic area or niche you want to dominate
2. What do you want to be known for?
- The reputation people share when talking about you—whether at
the school gate, over coffee, or at a business dinner - The defining phrase that naturally tips into conversations
Clarity in these areas create a powerful filter for decision-making, marketing, and team alignment.
Shape the Conversation Around Your Brand
Now, imagine the conversations happening about you in the community — at the school gate, in a café, at a dinner party, or at the local pub. What do you want people to say?
This “word-of-mouth” perception defines your real market position. The way people describe you when you’re not in the room is a powerful reflection of your brand clarity.
Align Every Part of Your Business
Once you’ve defined your ideal position, alignment becomes key.
Ask yourself:
- Does your marketing reflect that position?
- Does your open home experience reinforce it?
- Does every client interaction, from phone calls to listing appointments, communicate that same message?
- Do your team conversations and prospecting efforts align with the position you want to own?
When every touchpoint supports the same clear market position, you create consistency — and consistency builds trust.
5. The Power of Alignment
Defining what you want to be known for is more than a marketing exercise — it’s a leadership move. It guides how you show up, how your team operates, and how clients experience your brand. That alignment between intention and execution is what separates great agents and businesses from the rest.
Final Thought
Your ideal market position isn’t something you stumble upon — it’s something you define, own, and live every day.
When you’re clear on what you want to be known for, every part of your business begins to align naturally — and that’s where real momentum starts.
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