BLOGS | MICHAEL SHEARGOLD
Real estate professionals only ever operate in one of three real estate markets: a buyer’s market, a seller’s market, or a balanced market. Understanding what market you're in—and how to adapt your strategy accordingly—can be the difference between struggling and...
Creating standout client experiences is super important in real estate. One powerful concept that top-performing agents and agencies use to elevate their service is High Impact Touch Points (HITPs). Whether you're selling, leasing, managing, or growing a property...
When it comes to helping buyers make the right decision, one of the most powerful strategies you can use is Property Fit. This approach not only positions you as a trusted advisor but also elevates your negotiation game by giving buyers clarity, confidence, and...
What sets top-performing real estate professionals apart? Why do some agents consistently win listings, often even at a higher fee, while others struggle to stand out? The answer lies in a combination of preparation, connection, value, and strategy. If you're looking...
In real estate, one truth stands strong: buyers almost never start with their best offer. They test the waters, aiming low—hoping to get a deal, not the deal. So how do you, as an agent or negotiator, move past that first offer and unlock their real buying potential?...
Top agents don’t just work harder. They’re more intentional with their time, focus, and decisions. And one of the mindset models they live by is what I call The Circle of Control. In a fast-paced market filled with noise, pressure, and uncertainty, this model cuts...
In today's market, it's easy to forget the power of something incredibly simple: getting in your car and driving around. It's a strategy that's right under your nose yet is one of the most effective ways to uncover opportunity in your local market. Change Your Route,...
If you're still thinking negotiation begins when the buyer submits an offer, it's time to shift your mindset. Great agents know that the seeds of a successful sale are sown early—sometimes in the very first call. In this article, we'll explore how forward-thinking...
In many industries, CRMs are built for client nurturing — not just product warehousing. Real estate should be no different. Too often, our focus lands on the mechanics: entering listings, recording seller details, and matching buyers. While those tasks are important,...
Whether you're listing a family home, managing a property portfolio, or leading a high-performance agency, there's a fundamental truth that shapes every client decision—"I know you. I like you. I trust you." This isn’t fluff. It's neuroscience, psychology, and...