BLOGS | MICHAEL SHEARGOLD
When someone buys a new Apple computer, they often walk away feeling more celebrated than when purchasing a home worth hundreds of thousands of dollars. Think about that for a moment. How can a $3,000 retail experience feel more special than the settlement of a...
In real estate, negotiation isn’t something that starts when a buyer says, “I’d like to put an offer on this property.” That’s when the average agent begins negotiating. But the most effective agents? They’re negotiating from the very first conversation. In this...
Michael Sheargold Launches 'The Performance Leader' Program, Arming Real Estate Professionals with Third-Decade Leadership Strategies MELBOURNE, VIC – Michael Sheargold, a globally recognized authority in real estate business performance, today announced the launch of...
Every agent has been there: a property that’s been sitting on the market for weeks with little to no traction. Interest fades, energy drops, and both you and the client start to feel the frustration. That’s a red listing—and how you handle it can make all the...
In the fast-paced world of real estate, trust is everything. Whether you’re working with buyers, sellers, landlords, or tenants, the way you set expectations can make or break your client relationships. One powerful strategy that top-performing real estate...
A repeat client is someone you’ve worked with before - they already know you, like you, and trust you. These appointments often feel more relaxed compared to meeting a new prospect for the first time. Why? The relationship is already established. There’s a history of...
Real estate professionals only ever operate in one of three real estate markets: a buyer’s market, a seller’s market, or a balanced market. Understanding what market you're in—and how to adapt your strategy accordingly—can be the difference between struggling and...
Creating standout client experiences is super important in real estate. One powerful concept that top-performing agents and agencies use to elevate their service is High Impact Touch Points (HITPs). Whether you're selling, leasing, managing, or growing a property...
When it comes to helping buyers make the right decision, one of the most powerful strategies you can use is Property Fit. This approach not only positions you as a trusted advisor but also elevates your negotiation game by giving buyers clarity, confidence, and...
What sets top-performing real estate professionals apart? Why do some agents consistently win listings, often even at a higher fee, while others struggle to stand out? The answer lies in a combination of preparation, connection, value, and strategy. If you're looking...