BLOGS | MICHAEL SHEARGOLD
If you're still thinking negotiation begins when the buyer submits an offer, it's time to shift your mindset. Great agents know that the seeds of a successful sale are sown early—sometimes in the very first call. In this article, we'll explore how forward-thinking...
In many industries, CRMs are built for client nurturing — not just product warehousing. Real estate should be no different. Too often, our focus lands on the mechanics: entering listings, recording seller details, and matching buyers. While those tasks are important,...
Whether you're listing a family home, managing a property portfolio, or leading a high-performance agency, there's a fundamental truth that shapes every client decision—"I know you. I like you. I trust you." This isn’t fluff. It's neuroscience, psychology, and...
As an agent your ability to extract the best possible outcome in every negotiation can make or break your results. In this blog, we unlock a compelling negotiation strategy centred around the power of the “second extraction.” It's practical, repeatable, and remarkably...
In real estate, it’s easy to confuse buyer interest with a property’s market value. But as a skilled agent, your job is to help sellers understand that interest doesn’t equal intent, and attention doesn’t guarantee action. To turn buyer interest into committed offers,...
Many agents either avoid talking price altogether or ask once and drop it. Top agents do something different—they follow the Three Strikes Rule. Here’s how it works: 1. Start with an Open-Ended Price Question “I’m looking forward to our meeting later. I’ll bring some...
Let’s be real—there are more agents in the game now more than ever. Clients are doing their homework. And standing out? It takes more than just showing up or working harder. This is where the 7 habits of highly effective agents come into play. The agents who...
Let’s talk about building habits. Whether it's mastering a new skill at work, hitting your daily goals, or just drinking more water, creating habits that actually stick is harder than it looks. But why? It all comes down to how we learn and develop automatic...
If you’re building a business or even just looking to elevate your performance—working harder isn't enough. To truly succeed, you need the right foundation. That foundation? It starts with mastering a core set of game-changing habits. The first and most critical...
.You’ve probably been in that situation before — a client hesitates. Maybe they’re worried about cost, unsure if your solution is right for them, or just sitting on the fence. In any case, it’s a moment where trust can either grow or vanish. Enter the classic — and...