If you want more predictable results in your real estate business, two KPIs matter more than almost anything else: Additions and Advancement. Get these right, and your pipeline—and your listings—will consistently grow.
1. Additions: Fuel for Your Pipeline
The first KPI is the number of new additions you bring into your pipeline each week. This is one of the most important numbers to track because it directly influences your future opportunities.
For many agents, aiming for four new additions per week can transform their business. These additions could be new appraisals, new contacts, new inquiries, or anyone with potential to move toward a listing. More additions mean more conversations—and more chances to build relationships that convert.
2. Advancement: Moving People Forward
The second KPI is advancement through the pipeline. It’s not enough to add people; you need to progress them. Think of it as moving a C to a B, a B to an A, and an A to a listing.
Advancement is all about nurturing: calls, check-ins, value updates, market insights, and meaningful follow-up. The goal is simple—help every contact take the next step.
Why These Two KPIs Matter
When you combine consistent additions with intentional advancement, your pipeline becomes active, predictable, and productive. It removes the guesswork and creates momentum week after week.
Your Weekly Focus
- Add at least four new pipeline opportunities
- Advance the people already in your pipeline
- Nurture every contact with value and relevance
With additions and advancement as part of your strategy, your real estate results will naturally follow.
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