Market feedback—it’s a term we hear often, but are we truly leveraging it to its full potential? Many agents fall into the trap of only providing property-specific feedback, which, while valuable, doesn’t paint the full picture. The key to a stronger client relationship and better sales outcomes lies in shifting the focus from individual property feedback to broader market insights.

Why Market Feedback Matters More Than Just Property Feedback

Too often, agents approach their sellers with feedback that’s limited to their specific property. “Here’s what buyers are saying about your home” or “This is what we heard at the open home.” While this is helpful, it lacks critical context. Without market-wide insights, sellers may struggle to understand where their property truly stands in the current landscape.

Instead, let’s take a step back. Imagine starting the conversation with a broader market view:

  • What’s happened in the market in the last week or two?
  • What’s been listed, sold, or had a price adjustment?
  • How does the average number of buyers at open homes compare to recent trends?
  • What’s the overall sentiment among buyers right now?

By delivering this high-level market insight first, sellers gain an informed perspective before we discuss their property specifically. This shift helps them make smarter decisions based on what’s happening beyond their own listing.

Breaking the “My Property is the Only One Not Selling” Mindset

One of the biggest challenges we face as agents is overcoming a seller’s assumption that if their property isn’t selling, it must be a problem with the marketing or the agent’s strategy. In reality, it’s often a reflection of broader market conditions.

Providing consistent, data-driven market feedback ensures sellers understand their property’s performance in the right context. If fewer buyers are attending inspections across the board, or multiple properties are adjusting their pricing, it’s easier for a seller to see the necessity of making strategic changes—whether that’s an adjustment in price, presentation, or marketing approach.

The Winning Formula: Market First, Property Second

The most effective agents start with the big picture before zooming in on specifics. By providing a weekly or fortnightly market update, you position yourself as a trusted advisor rather than just a salesperson. When it’s time to discuss a property’s individual performance, the seller already understands the environment in which their home is competing.

So next time you’re preparing a client update, shift your approach. Lead with market feedback, and then connect the dots to their property. You’ll find that conversations become smoother, trust grows stronger and sellers become more receptive to necessary adjustments.

A key thing to remember is that knowledge is power—and sharing that knowledge effectively is what sets top agents apart.

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