As an agent, your goal is to create memorable and engaging experiences for your clients during open homes. While online listings can provide essential information, there’s nothing quite like an in-person tour to truly showcase a property’s unique features. The key is to highlight the non-obvious elements that buyers can’t discover online to make your open homes stand out. Here’s how to do just that:

Make It Personal

When guiding potential buyers through a property, go beyond the basics. Sure, they need to see the kitchen, bedrooms, and bathrooms, but what can you tell them that they won’t find in the listing? Engage them with personal and interesting details about the home.

Example Dialogue

Agent: Do you like wine?

Client: Yeah, we do like wine.

Agent: Well, the current owner loves keeping their red underneath the staircase here, and it keeps it in absolutely amazing temperature.

This kind of personalised interaction not only provides valuable information but also creates a connection between the potential buyer and the property. It’s these little stories and unique features that can make a house feel like a potential home.

Discover the Hidden Gems

Every home has its secrets, those special touches that aren’t immediately apparent. It could be anything from a unique storage solution to a hidden architectural feature. As an agent, part of creating wow moments is uncovering these hidden gems and presenting them to your clients.

For instance, imported bathroom tiles or custom lighting installations can be major selling points. These are details buyers might overlook but will appreciate once pointed out.

Pro Tip: Fast Facts

To take this one step further, create a list of “Fast Facts” about the property. These are quick, interesting details highlighting the home’s unique aspects. You can distribute these as little cards or compile them on a single sheet to hand out during the tour.

Example Fast Facts:

  • Wine Storage: Custom wine storage area under the staircase, perfect for keeping reds at the ideal temperature.
  • Bathroom Tiles: Imported from [Location], adding a touch of elegance and durability.
  • Lighting: Custom-designed fixtures enhancing the home’s ambiance.

Importantly, these Fast Facts should only be available at the open home. By keeping them exclusive to the in-person experience, you give buyers an incentive to attend the showing and discover these special features for themselves.

Create an Engaging Experience

Remember, your role is not just to show a property but to sell a lifestyle. Make your open homes an experience. Share stories about the property, highlight its unique features, and provide insights buyers won’t find anywhere else. This approach makes the tour more engaging and also helps potential buyers visualise themselves living in the home.

Additional Tips:

  • Ask Questions: Engage with your clients by asking questions about their interests and preferences. This helps you tailor the tour to their tastes and highlight relevant features.
  • Be Enthusiastic: Your passion for the property will be contagious. Show genuine excitement about the unique aspects of the home.
  • Use Visuals: Where possible, use visual aids to highlight features. For example, a small sign near the imported tiles or a spotlight on custom lighting can draw attention effectively.

By focusing on the non-obvious features and creating a personalised, engaging experience, you can make your open homes memorable and successful. Remember, it’s the unique details and your personal touch that will set you apart and help buyers fall in love with their potential new home.