BLOGS | MICHAEL SHEARGOLD
As a real estate agent, your negotiation power is constantly put to the test. But here's the thing: you don't have to play tug-of-war with every single objections. Instead, try "isolation"—a powerful strategy that helps you take control and navigate those tricky...
Your ability to handle objections in a listing appointment can be roadblocks or building blocks. So what happens when the conversation veers off course, particularly when these objections arise prematurely? This article delves into a subtle yet powerful technique...
As real estate agents, navigating the nuances of pricing discussions with your clients is super important. It's not just about meeting expectations but exceeding them by understanding the true value of a property from your seller's perspective. Today, we're diving...
As an agent, you're expected to understand what your seller is truly wanting to achieve, especially if they've been on the market for a while. So let's discuss a smart way to help you gain better clarity on your client's goals and motivation: with the Second Voice....
Marketing strategies in real estate have become more sophisticated than ever before. Gone are the days when simply pushing information onto potential clients was enough. Today, it's all about engaging people, sparking their curiosity, and encouraging them to take that...
Have you ever taken the time to pause and analyse where your business is actually coming from? As a real estate agent, you could often be so caught up in the hustle and bustle of securing the next deal that you forget to look back at your successes and learn from...
Here's a scenario you've probably faced as an agent: competing with lower-fee agents. Imagine this—your competitor is at 2% fee, while you're offering a higher fee of 3%. The client is already sold on the lower fee, thinking they're saving money. How do you show them...
Let's dive into a topic that I'm sure makes many real estate agents sweat: discussing fees with clients. If you're one of them, here’s an easy yet super effective strategy to keep the fee conversation flowing effortlessly. Avoid This Common Mistake: Pausing After...
Let's talk about a must-have skill for all great agents: influencing buyers and sellers to make better decisions. One of the keys to doing this effectively is leveraging the power of valid reasons. Here are some tips to enhance your valid reasons and provide greater...
As an agent, your goal is to create memorable and engaging experiences for your clients during open homes. While online listings can provide essential information, there’s nothing quite like an in-person tour to truly showcase a property’s unique features. The key is...