BLOGS | MICHAEL SHEARGOLD
I believe one of the keys to success in the sale of a property relies on the ability to understand and connect with potential buyers on a deeper level. It's not just about showcasing properties; it's about understanding the buyer's mindset, their needs, and their...
Understanding buyer's mindset and behaviour is super important skill in sales. One fascinating tactic buyers quite often use is what's known as the "sell job." This maneuver, often subtle and disguised, provides valuable insights into the buyer's mindset and...
Building strong relationships with clients is a powerful strategy in business. The ability to connect with others on a deeper level leads to greater fulfilment and success. This blog post delves into a strategy known as FORM, which offers a framework for fostering...
While private showings can be more challenging to manage than open homes, they are super effective in drawing in serious and motivated buyers. And one strategy that can significantly increase your chances of success is the power of three. The 'Rule of Three' in Real...
As a real estate agent, your negotiation power is constantly put to the test. But here's the thing: you don't have to play tug-of-war with every single objections. Instead, try "isolation"—a powerful strategy that helps you take control and navigate those tricky...
Your ability to handle objections in a listing appointment can be roadblocks or building blocks. So what happens when the conversation veers off course, particularly when these objections arise prematurely? This article delves into a subtle yet powerful technique...
As real estate agents, navigating the nuances of pricing discussions with your clients is super important. It's not just about meeting expectations but exceeding them by understanding the true value of a property from your seller's perspective. Today, we're diving...
As an agent, you're expected to understand what your seller is truly wanting to achieve, especially if they've been on the market for a while. So let's discuss a smart way to help you gain better clarity on your client's goals and motivation: with the Second Voice....
Marketing strategies in real estate have become more sophisticated than ever before. Gone are the days when simply pushing information onto potential clients was enough. Today, it's all about engaging people, sparking their curiosity, and encouraging them to take that...
Have you ever taken the time to pause and analyse where your business is actually coming from? As a real estate agent, you could often be so caught up in the hustle and bustle of securing the next deal that you forget to look back at your successes and learn from...