BLOGS | MICHAEL SHEARGOLD
Whether you're listing a family home, managing a property portfolio, or leading a high-performance agency, there's a fundamental truth that shapes every client decision—"I know you. I like you. I trust you." This isn’t fluff. It's neuroscience, psychology, and...
As an agent your ability to extract the best possible outcome in every negotiation can make or break your results. In this blog, we unlock a compelling negotiation strategy centred around the power of the “second extraction.” It's practical, repeatable, and remarkably...
In real estate, it’s easy to confuse buyer interest with a property’s market value. But as a skilled agent, your job is to help sellers understand that interest doesn’t equal intent, and attention doesn’t guarantee action. To turn buyer interest into committed offers,...
Many agents either avoid talking price altogether or ask once and drop it. Top agents do something different—they follow the Three Strikes Rule. Here’s how it works: 1. Start with an Open-Ended Price Question “I’m looking forward to our meeting later. I’ll bring some...
Let’s be real—there are more agents in the game now more than ever. Clients are doing their homework. And standing out? It takes more than just showing up or working harder. This is where the 7 habits of highly effective agents come into play. The agents who...
Let’s talk about building habits. Whether it's mastering a new skill at work, hitting your daily goals, or just drinking more water, creating habits that actually stick is harder than it looks. But why? It all comes down to how we learn and develop automatic...
If you’re building a business or even just looking to elevate your performance—working harder isn't enough. To truly succeed, you need the right foundation. That foundation? It starts with mastering a core set of game-changing habits. The first and most critical...
.You’ve probably been in that situation before — a client hesitates. Maybe they’re worried about cost, unsure if your solution is right for them, or just sitting on the fence. In any case, it’s a moment where trust can either grow or vanish. Enter the classic — and...
In real estate (and really, in any kind of industry), we’re often way too quick to jump into negotiation mode. A buyer shows interest, a seller sets expectations—and before we know it, we’re neck-deep in price talk, counter-offers, and ticking clocks. But here’s the...
At a listing appointment or any real estate transaction, commitment doesn't always come on the first ask. Yet, many real estate professionals make a critical mistake: they ask for commitment once (or not at all) and then walk away when they hear a "no." The reality? A...