Standing out in a crowded market and becoming the agent of choice in your area requires a lot more than having excellent negotiation skills and getting good results on auction day.
There’s a whole swag of other tools you can utilise, the most impressive of which is Video.
I’m sure you’ve heard about how video the ‘next big thing’ in real estate.
It’s safe to say, video is not the next big thing – it is THE thing!
According to an Australian Retailer, real estate listings that include a video receive 403% more inquiries than those without and Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words. (Source: Insivia)
You can start using video as part of your strategy to become the best real estate professional you can be – even if you’ve never used video before.
In fact, if you’re a video novice, now is the best time to get started.
Why? Video helps you to:
- Increase the likelihood of potential clients seeing your listings (as you can post video on a number of platforms and increase your reach).
- Add value, information and education for your clients (to help you stand out as an authority figure in your area).
- Create connections in your local area with your local market (video allows you to build trust and consistency in your message).
- Showcase you, your agency and your properties in a way that images and text cannot compete with.
- Most importantly: Video inspires action!
So, where to start?
With one or all of the following – preferably all, because we’re aiming high here!
- Market Wrap Video
Property is a hot topic, no matter where you go.
Everyone wants to feel like they have the latest insider info on what’s going on in their market.
This is important stuff for potential clients who are teetering on the brink of buying or selling.
A succinct but information-packed market wrap will influence people to take their next step on the property ladder.
Be honest in your video, share the facts and finish up with a strong call to action reminding your clients they will be missing out if they don’t ACT NOW.
- Listing Video
According to research from Australian based video and tech company Unruly, enjoyment of video advertising increases purchase intent by 97% and brand association by 139%. Why? Because video triggers strong emotional responses.
Pictures of a property are well and good however, a well-produced video creates an emotional connection.
In your Listing Video make sure to:
- Show the address of the property
- Showcase the home itself in a beautiful, clean way
- Show the grounds, the gardens, the yard, the front of home
- Make special note of all the interesting or unique things about the home
- Play some interesting and calm music
- Let the video tell a visual story
- Include movement/people/pets in the video
- Include your contact details and a clear call to action
Another idea is to record yourself or the current owner simply chatting about why they love the property and you’ll make the idea of owning it much more real to the people sitting at home browsing the internet.
Your potential buyers will start to see themselves in the home, making dinner, having friends over for a BBQ, and they’ll be picking up the phone to speak to you in no time.
Test some of your listing videos. Experiment with you as the agent introducing the property and talking about it’s features in greater detail.
- Profile Video
A good reputation can is the result of the great relationships you’ve built, and a profile video is an excellent way of reinforcing your reputation.
Profile videos also help you to become an area specialist.
Introduce yourself, share what you love about living in your community and gather some testimonials from your best clients.
When you do this, you’re creating a celebrity effect. People see you on screen and they feel like perhaps they could be your friend. By the time you finally get to shake hands, the initial introductions have already been made.
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Creating and sharing your agent profile video makes you as instantly recognisable as George Clooney or Sandra Bullock 😉
- Agency Profile Video
Agency Profile videos are important, especially if your agency is not one of the better known brands in your area.
Like a profile video, it introduces you to clients before you meet, and here’s one people overlook all the time, Google owns YouTube, so Google loves video.
According to Forrester Research it is 50x easier to achieve a page 1 ranking on Google with a video. Wouldn’t it be nice to have your agency website at the top of the page when someone searches for ‘real estate [your area]’?
Video is one of your best weapons in the fight for great search engine rankings.
Your Agency Profile Video is an excellent way to introduce your team, what’s different or unique about your team and brand, what you love about your area, your values and your vibe. Potential buyers connect through emotion and your profile video allows you to start that relationship.
- Case Study video
Case studies are testimonials on steroids!
You’re not only sharing your great results and how happy the client was, you’re taking the viewer on a journey of exactly how you achieved such an amazing result.
A case study is a timeless piece you can share on social media and also reuse each time you pitch to new clients.
This provides social proof, sharing how people are satisfied with what you do and introducing clients to your methods.
Videos are shared exponentially more than text and images. According to forecasts from Cisco, internet video traffic will be 69% of all global consumer Internet traffic in 2017.
There you have the 5 marketing videos that are designed to help you stand out in your market place. I strongly urge you to start planning for and recording these videos asap!
Real Estate Results is a proud to partner with Industrie Media for our video needs. Contact the team at Industrie via their website: industriemedia.tv