A long term generating strategy that you can start today.
How do you create more visibility in your marketplace and increase your listing opportunities?
Expand your network or what I like to call…
Your Circle of Influence or COI.
Your Circle of Influence are people in your market place who will know when someone is thinking of selling before you do.
The type of people you could consider in your circle of influence are people like: Solicitors, school principals, tradies, landscapers, developers, builders, hairdressers, mortgage brokers, local business network, presidents of clubs etc.
Your COI is a key element to your generating strategy and when you nurture your COI’s effectively you can see a dramatic increase in your listing opportunities.
What’s even more attractive is that your listing success is incredibly high when you can gain a solid third party endorsement from people in your COI.
So really focus in and nurture these people – it will massively help with your referral business base!
If you haven’t yet created a COI I urge you to start today, making a list of the Top 20 people you would like to connect with and nurture a relationship with.
Here’s a few criteria for your Top 20:
- They are Pro-You. They will sing your praises in your market.
- They themselves have a strong circle of influence in the community.
- You can add value to them (you add value to each other).
Creating and maintaining your Circle of Influence is an awesome success strategy for real estate agents wanting to create more visibility and connection in your marketplace.
This is just one element of your generating strategy but it can be a really beneficial one!
For more success strategies I’d love for you to join me at an upcoming workshop. Click here to see our list of training and coaching workshops.