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How do I stand out in a competitive real estate market?
Nov
09

How do I stand out in a competitive real estate market?

Posted November 9, 2017 by in Building Relationships, Profile, Strategies, Team, Training

4 Questions to ask yourself right now to identify how you can stand out and be seen by your market.

As an agent looking to consistently grow your business base you’re looking for strategies to stand out against your competitors.

You want to be seen as a true leader in your market.

You want to be seen as the agent of choice for your clients (and their networks).

The question is how…

How do I stand out in a competitive real estate market?

Well it take time, and a plan and the answer is simple…

To stand out in a competitive market you must create your Ideal Agent Identity.

This one strategy will act as a guidepost for your community of who you are and what you specialise in.

You’re giving your clients and community a level of awareness about what it means to work with you (and making it super easy for them to chose to work with you in buying and selling a property that fits into your specialisation).

You get the chance to design what you want to be known for, what you want to specialise in, how you want to be seen.

How do I stand out in a competitive real estate market?

To start creating your Ideal Agent Identity here are some questions to ask yourself right now:

  1. What kind of agent do I see myself being?
  2. What kind of properties do I specialise in selling?
  3. What is unique about working with me?
  4. What kind of experience do I provide for my clients?

These 4 questions start forming the foundation for your Ideal Agent Identity and once you have answered them you can start to incorporate your answers into your communication with your potential clients and stand out in your competitive market.

This is a long term strategy as you get to envisage yourself and your business 5 years in the future – however – you can start to live into this identity starting now – through how you are with your clients, how you are at open homes, how you are on social media.

Understanding who you want to be and why is a great exercise to do at the same time as your end-of-year planning session!

Click here for more information on our upcoming training workshops where you can learn key real estate strategies to set you apart from your competitors. 

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