Quick Tips to nurture your clients to see more consistent business.
What does ‘nurture’ really mean when it comes to your real estate clients?
Well, nurturing is basically connecting in a positive way…
And it’s one of the most overlooked strategies in real estate!
When it comes to you as a professional real estate agent, nurturing your clients is about making sure your connection is adding value to your clients whilst helping them achieve their real estate goals.
Why do you nurture?
When you are able to consistently add value to your clients and ensure each connection they have with you is a positive experience, you are able to enjoy more business and engaged conversations..
…which equates to more listings, referrals, market share and commissions.
So nurturing is definitely important!
Who do you nurture?
Well you can start here:
- Your Pipeline
- Your existing clients
- Your Circle of Influence
How do you nurture?
You nurture through connecting.
To add value, you nurture through understanding the valid reasons to connect with your clients.
These valid reasons to connect can include:
- Recent sales report /video
- Suburb report/video
- Quarterly market update
- Renovations and tradesperson recommendations
- Changes in council
- Changes in stamp duty/rates
- Invitation to an investment seminar
- Invitation to open home or private showing
- Information on a new marketing program
- Community invitation to charity event
- New office opening (for your agency)
- Client thank you event (ie movie night, bbq, pizza night)
Keep in mind the goal of being able to help your clients achieve their property goals – nurturing your clients to that outcome means that each connection should add value to your clients.
When you start to brainstorm there are a tonne of valid reasons for connecting and nurturing your pipeline which will provide them with information they may not yet have and they definitely need to get them closer to their property goals.
A great agent nurtures consistently; it’s one of the secrets to real estate success.
For more success strategies I’d love for you to join me at an upcoming training workshop. Check out what is available for you now, here.