It’s a polarising word: Accountability.
Some agents love being held accountable because they know it drives them to achieve more.
Some agents loathe accountability because they feel they need to be organised and planned and structured to truly be accountable.
As a Coach here’s the biggest lesson I can share around accountability:
You cannot hold someone accountable for something they’re not committed to!
Which is why the initial phases of establishing a coaching relationship with a person on your team is so important.
During these initial phases, you start to:
- Understand what drives and motivates someone
- Understand why someone is passionate about real estate
- Understand what is holding someone back from success
When you can get a clear understanding of these matters from each person you are coaching you help them to create a compelling future and then commit to it.
Only when you have this commitment can you move into the accountability zone with them.
Here are some tips around accountability:
- People don’t want accountability
- People need accountability
- You must ask permission for accountability
- You create an agreement for accountability with your client
- Reward when your client is performing
- Non-reward they are not performing
When you’re struggling to gain accountability with a team member you’re coaching you can ask this question:
“What’s going to need to happen for us to not have this conversation again?”
Also, remember your own accountability in the relationship. And what I mean by that is..
If you’ve committed to a meeting, turn up.
If you’ve committed to a coaching relationship: be present.
If you’ve asked them for something, acknowledge when you receive it and give feedback plus next steps.
Remember: Coaching is a two-way street.
When you step into a new level of coaching mastery you can empower your team to also up their game. Together you can create the results you want to achieve and see your team and your business thrive.
For more coaching success strategies I’d love for you to join me at Coach the Coach, ultimate empowerment program. Check it out here.