Five ways to make 2020 YOUR year

Five ways to make 2020 YOUR year

If I get a dollar every time I hear someone characterise the current market as “challenging” or “downturn“ I could retire a wealthy man! Instead I’m going to share an insight with you, this is an insight that no one seems to be talking about despite the fact that it could take your business to new heights. So, what is this amazing insight I speak of?….drum roll please….BIG plays happen...
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10 Success Qualities of Elite Agents

10 Success Qualities of Elite Agents

One of the things that fascinates me is how is it that 10% of agents are writing the vast majority of business – and that’s pretty much across all markets. What are they doing? What are the key success qualities they put into place that makes the biggest difference in their results? Having completed over 7,000 coaching sessions in the real estate profession I’d like to share with you the...
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The importance of YOUR online profile

The importance of YOUR online profile

In today’s digital era, whereby everything is becoming more and more transparent, the importance of having a professional internet and social media presence is essential. When you are meeting with a potential client one thing of which you can be certain, is that they would have already searched your name and formed an opinion about you based on your online brand. Step 1: Google Yourself Take a set of fresh...
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Four Ways to Increase Your Market Share Now!

Four Ways to Increase Your Market Share Now!

Growing market share is a concept not limited to the real estate industry. Organisations around the world in a number of industries are striving to beat out their competition and win customers over in a bid to be at the top of their market. In real estate, strengthening customer relationships, adopting smarter hiring practices, retaining skilled team members and increasing productivity are four areas that can assist you to increase your...
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The Power of Framing

The Power of Framing

Communication is all about gaining and giving information and details. The way you receive the content of the information is hugely influenced by the quality of the ‘frame’ of the information. If you can nail ‘framing’ your entire business will change, your results will shift, your relationships will improve. So framing is an essential skill to learn - not only for real estate, but for life! Here are the 3...
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How to confidently move into a new market (listing presentation)

How to confidently move into a new market (listing presentation)

Are you thinking of moving into a new market? Or have you been called into a listing for a type of property you don’t normally sell? Well this article is for you. A question I get asked often is; “How do I position myself as the preferred vendor option in a market where I am not the clear market leader?”   … what an opportunity! So you’ve been called in...
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3 Keys to a Successful Pricing Conversation

3 Keys to a Successful Pricing Conversation

The most effective form of marketing is a well priced property - however, the pricing conversation is both art and science! In this article I’m sharing an easy 3 point strategy on how to position your pricing conversation at the listing appointment. Evidence through comparables This is where you explain what the property is worth and why. Give comparables on similar properties that have recently sold and comparables to properties...
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How do I stand out in a competitive real estate market?

How do I stand out in a competitive real estate market?

4 Questions to ask yourself right now to identify how you can stand out and be seen by your market. As an agent looking to consistently grow your business base you’re looking for strategies to stand out against your competitors. You want to be seen as a true leader in your market. You want to be seen as the agent of choice for your clients (and their networks). The question...
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How do I nurture my real estate clients?

How do I nurture my real estate clients?

Quick Tips to nurture your clients to see more consistent business. What does ‘nurture’ really mean when it comes to your real estate clients? Well, nurturing is basically connecting in a positive way... And it’s one of the most overlooked strategies in real estate! When it comes to you as a professional real estate agent, nurturing your clients is about making sure your connection is adding value to your clients...
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How to generate more real estate listings through key relationships

How to generate more real estate listings through key relationships

A long term generating strategy that you can start today. How do you create more visibility in your marketplace and increase your listing opportunities? Expand your network or what I like to call... Your Circle of Influence or COI. Your Circle of Influence are people in your market place who will know when someone is thinking of selling before you do. The type of people you could consider in your...
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